Auguste the label

A mix of wrap dresses, printed basics, soft skimming skirts and delicate day dresses are designed around the philosophy “wear what makes you feel beautiful’. The Auguste Girl curates her world through seeking an authentic beauty… In the places she wanders through, the daydreams in her head and the fabric draped across her skin. Shoes are optional. Sparkling eyes, a little moonlight grooving and Stevie Nicks are highly recommended. Gypsy souls, welcome home.

    • Shop by Size

Auguste the label

Wild Rose Wrap Maxi Dress

$179.00

Just take it easy, baby... The gorgeous Wild Rose Wrap Maxi Dress by Auguste has slightly less fabric than usual to create a more fitted silhouette. Made from our exclusive...

Auguste the label

Bella Maxi Skirt Black

$149.00

For long days by the waves melting into moonlit nights...This gorgeous Maxi Skirt by Auguste the label can be dressed up or down depending on your mood (or current mixtape)....

Auguste the label

Wild Rose Maxi Wrap Dress Dusty Rose

$179.00

Wherever she goes, she's all there...This gorgeous Wrap Maxi Dress by Auguste the label has slightly less fabric than usual to create a more fitted silhouette. Made from our exclusive...

Auguste the label

Leila Button Down Day Dress Musk Pink

$169.00

Wherever she goes, she's all there...This show-stopping Maxi Dress by Auguste the label is made from a vintage-inspired Petite Floral in Musk Pink. Fitted around the bust, this is loose...

Auguste the label

Roxy Play Dress

$139.00

For long days by the waves melting into full moon nights... This pretty little Play Dress by Auguste the label was crafted for festival afternoons and long Sundays spent by the...

Auguste the label

Willow Day Dress

$169.00

For long highways and chasing waves... This pretty maxi is inspired by laid-back coastal living. It has a button up front (wear it slightly undone to show off a vintage bralette)...

Auguste the label

Roxy Lady Dress 90s Ditsy Floral

$149.00

For long days by the waves melting into full moon nights... This pretty little Lady Dress by Auguste the Label was crafted for festival afternoons and long Sundays spent by...

Auguste the label

Lilly Day Dress Classic Polka Dot Navy Blue

$139.00

For long days by the waves and full moon nights... The sweet little button-up Day Dress by Auguste was made for mornings at the markets and nights spent under candlelight....

Auguste the label

Alice Day Dress Francis Floral

$159.00

Wherever she goes, she's all there... A nod to nostalgia, the Alice Day Dress by Auguste was made for sun-drenched days by the waves and garden parties in the candlelight....

Auguste the label

Stevie Shirt Francis Floral Red

$119.00

For the blue jean babies... Take it easy with this button up floral Shirt by Auguste. With a boyfriend-style collar and pocket detailing, this soft rayon piece looks amazing paired...

Auguste the label

Stevie Frill Wrap Maxi Skirt

$139.00

For long sunny days melting into full moon madness.  This gorgeous wrap maxi skirt sits high on the waist with a leg-loving split. Featuring Auguste’s exclusive Vintage Heart print, this piece...
Sold Out

Auguste the label

Stargazer Denim Jacket

Sold Out

With stars in her eyes... This gorgeous cotton denim jacket is the perfect partner to your favourite summer dress - keeping you covered as the days get cooler.  Distressed denim...

Auguste the label

Delilah Boho Blouse

$139.00

The perfect partner for blue denim, this gorgeous button-up floral blouse by Auguste the label is a trans-seasonal essential. Made from the softest rayon in a vintage inspired print, this...

Auguste the label

Delilah Frill Maxi Dress

$189.00

For days by the waves or moonlit nights by the seaside, this pretty Maxi has you covered.  Made from the softest rayon with gorgeous silver lurex detailing,the exclusive Delilah Bloom...

Auguste the label

Delilah Frill Wrap Mini Delilah Bloom Natural

$139.00

The gorgeous Delilah Frill Wrap Mini by Auguste the label is made from the softest rayon in the shape of the season. This easy to wear dress has a frilled...

Auguste the label

Little Lady Wrap Mini

$139.00

This gorgeous Wrap Mini Dress is made from the softest rayon in the shape of the season! With slightly flared sleeves and a frilled hem - this piece has a...
Sold Out

Auguste the label

Stevie Shirt

Sold Out

For the blue jean babies...Take it easy with this button up floral Shirt. With boyfriend-style collar and pocket detailing, this soft rayon piece looks amazing paired with blue denim for...

Auguste the label

Stevie Play Dress Vintage Heart Red

$139.00

For festival sunsets and long days by the waves... This gorgeous Play Dress was made for easy days by the waves or long nights in the moonlight. Made from the...
Sold Out

Auguste the label

Beach House Maxi Skirt Longbeach First for sale on

Sold Out

This easy-to-wear maxi skirt was made to sit on the hips with a comfy elasticated drawstring waist. This features Auguste’s exclusive Longbeach Floral print, and is made from a rayon...
Sold Out

Auguste the label

Longbeach Market Singlet Longbeach Floral

Sold Out

We'll see you at sunset. This may just be the perfect partner for your blue jean babies! This gorgeous boho top features Auguste’s exclusive Longbeach Floral print. Crafted from a...
Sold Out

Auguste the label

Beach House Frill Wrap Maxi Dress Longbeach Floral Natural

Sold Out

For the daydream believer... This gorgeous wrap maxi is the perfect statement piece. Featuring Auguste’s exclusive Longbeach Floral print, this piece is crafted from a rayon crinkle fabric, with a vintage inspired...
Sold Out

Auguste the label

Willow Day Dress

Sold Out

You asked - so we delivered! This best-selling dress by Auguste has been reimagined in this gorgeous Vintage Bloom print.  This soft rayon maxi is inspired by laid-back coastal living. It has a button...
Sale

Auguste the label

Victorian Slip Cami Natural

$88.00 $110.00

For golden days... This gorgeous cami is perfect tucked into blue denim for casual weekends. This is made from a soft rayon, with vintage-inspired embroidered details and a tie-up waist....
Sale

Auguste the label

Beach House Frill Wrap Maxi Dress Bambi Bloom Black

$148.00 $185.00

For the daydream believer... For long days by the waves, melting into nights of full moon appreciation. This gorgeous wrap maxi is the perfect statement piece. Featuring Auguste’s exclusive Bambi...

Auguste the label

Beach House Wrap Maxi Skirt Bambi Bloom Black

$145.00

She's a daydream believer... For long sunny days melting into full moon madness.  This gorgeous wrap maxi skirt by Auguste sits high on the waist with a leg-loving split. Featuring...
Sold Out

Auguste the label

Beach House Wrap Maxi Skirt Bambi Bloom Cherry

Sold Out

She's a daydream believer... For long sunny days melting into full moon madness.  This gorgeous wrap maxi skirt by Auguste sits high on the waist with a leg-loving split. Featuring...
Sale

Auguste the label

Old Days Day Dress White

$148.00 $175.00

The girl in the sun... It’s all about those festival-friendly hems. This gorgeous  dress by Auguste is made from a cotton woven fabric and is loose and floaty – perfect...
Sale

Auguste the label

Beach House Strappy Mini Dress Bambi Bloom Black

$69.00 $125.00

For long sun-drenched Sundays and open highways... This easy-to-wear mini dress will take you from the brunch by the beach to a candlelit dinner. This pretty piece features Auguste’s exclusive...
Sold Out

Auguste the label

Beach House Frill Wrap Maxi Dress Bambi Bloom Cherry

Sold Out

For the daydream believer... For long days by the sea melting into nights of full moon appreciation... This gorgeous wrap maxi is the perfect statement piece. Featuring Auguste’s exclusive Bambi...
Sale

Auguste the label

Hazel Maxi Skirt

$116.00 $145.00

For easy days by the waves... This gorgeous maxi skirt from Auguste the label is made from our exclusive Hazel Bloom print, that has us dreaming of magical nights in...

Auguste the label

Hazel Play Dress Hazel Blossom

$140.00

For early morning coffee runs and late nights in the moonlight... This easy-to-wear Play Dress by Auguste the label has a tie up waist to create a super flattering silhouette. ...
Sale

Auguste the label

Dusk Backless Split Maxi Dress

$99.00 $135.00

For long sunsets and dusty roadtrips... This gorgeous Maxi by Auguste the label has a low back and adjustable straps, with shirring on the hips that ends loose and floaty...
Sale

Auguste the label

Cropped Tie Shirt Hazel

$59.00 $99.00

The perfect partner for your blue jean babies... This one was made for easy Sunday afternoons... This pretty little piece by Auguste the label is made from the softest rayon...
Sold Out

Auguste the label

Dusk Maxi Dress - Navy Blue

Sold Out

For sunny days on the road... This gorgeous maxi from Auguste the label is the perfect statement piece. With a button up front and a leg split that makes it...
Sold Out

Auguste the label

Summer Dream All About Her Dress

Sold Out

For secret garden nights under full moons and fairy lights…   This gorgeous button down Maxi Dress from Auguste the label is made from the softest rayon in their exclusive...

Auguste the label

Moonflower Augustina Play Dress

$135.00

For long days by the waves... This pretty little Auguste the label Play Dress in Plum is made from the softest rayon in vintage-inspired Moonflower print. This has sleeves that...
Sold Out

Auguste the label

Moonflower Wandering Willow Wrap Skirt

Sold Out

This wrap-around skirt by Auguste the label is super flattering - hugging your body in all the right places. Tie it high at the waist and let the soft rayon...
Sale

Auguste the label

Star Light Dancer Boho Top

$79.00 $165.00

She's made of stardust... This gorgeous little silk lurex top by Auguste the label was made for sun-drenched days at your favourite festival... or special moonlit nights by the sea....

Join our Mailing List

Sign up to receive new product information direct to your inbox